![]() Its website ranks second to the ABC for monthly visitors, and its traditional newspaper brands are outperformed by digital-only offerings such as and Daily Mail online. Measured by monthly readers, the combined reach of News Corp's hardcopy and digital newspapers is only around 7 per cent larger than Nine's, despite owning twice the number of titles.Īnd among news websites more broadly, News Corp is not the only big fish. ![]() ![]() Here, Nine's biggest traditional mastheads are individually more popular than those of News Corp. The Murdoch Family Trust controls around 40 per cent of the parent company's voting shares (and a smaller proportion of the total shares on issue).īut that says nothing of the internet, where far more people get their news. These investments fall under the banner of News Corp Australia, whose ultimate owner is the US-based News Corporation, of which Mr Murdoch is executive chairman. Radio: a minority shareholding in Here, There & Everywhere, formerly APN News & Media.Television: 24-hour news service Sky News Australia.Print and Online: roughly 100 physical and digital newspaper mastheads in Australia (at the start of 2021), along with the news website.Mr Murdoch's portfolio of Australian news media brands stretches from print, radio and pay television to online news, including: More recent data for December 2020 shows that print papers owned by News Corp commanded more than twice the total audience of those owned by Nine Entertainment. The available data slices up and measures different parts of the media landscape, so assessing the combined audience share of Mr Murdoch's Australian news outlets is not straightforward.Ĭertainly, News Corp's newspapers dominate the national market for physical newspapers.Īt the last count, in 2016, its share of circulation among national and capital city dailies was 65 per cent, and likely similar for regional papers. Greens Senator Sarah Hanson-Young questions former prime minister Malcolm Turnbull at the Senate inquiry into media diversity. Given the focus by Mr Rudd and Mr Turnbull on Australian democracy, this analysis is limited to the coverage of news and current affairs in Australia.įor the purpose of this fact file, "reach" refers to the number of unique individuals who, for example, visited a website, watched a television channel or read a newspaper during a given period.įact Check sourced viewer and readership data for print, digital (including social media), television and radio from various sources, including reputable survey organisations Roy Morgan and Nielsen. ![]() In this fact file, RMIT ABC Fact Check takes a look at the breadth and popularity of Mr Murdoch's Australian media outlets, relative to their competitors. Mr Rudd's petition, with support from Mr Turnbull, led to a Senate inquiry into Australia's news media and Mr Murdoch's role in it. Former prime minister Kevin Rudd's petition to establish a royal commission into media diversity in Australia attracted more than half a million signatures and took aim at Rupert Murdoch, whose media empire Mr Rudd labelled a "cancer on democracy".Īnother ex-prime minister Malcolm Turnbull also weighed in, branding it "an absolute threat to our democracy" and "the most powerful political actor in Australia". ![]()
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